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In the heart of Brazilian agribusiness, Cooperativa Lar has been a guiding light for six decades. Recently, I had the privilege of attending an event celebrating its sixtieth anniversary, and I couldn't help but be moved by the impact this institution has had not only on my life but on the lives of so many others. Alongside my wife Sandra, I had the honor of attending this special occasion, and it is with deep admiration that I share my words about this momentous event. Cooperativa Lar is not just a company to me; it is an integral part of my history. I was born alongside it, and over the years, I have witnessed its development and growth. At this event, I had the opportunity to express my gratitude and appreciation to President Mr. Irineu and his entire board. Amid challenges such as adverse weather, droughts, frosts, and rains, as well as turbulent times in the economy and politics, they led with serenity and determination, keeping cooperation cohesive and efficient. Today, we look at Cooperativa Lar not only as a company but as a true agribusiness asset. It has become a giant, recognized not only in Brazil but also internationally. Its exemplary work in management, production, industrialization, and quality has elevated it to a status of global excellence. I want to take this opportunity to congratulate not only the board and the thousands of employees, suppliers, and customers, but especially the producer associates. It is they who, with their tireless dedication, face the sun to sun, contributing to the success and greatness of Cooperativa Lar. May these 60 years of history be just the beginning of an even more magnificent journey. May Cooperativa Lar continue to be a beacon of inspiration and excellence in agribusiness, empowering and transforming lives in our community and beyond. Congratulations, Cooperativa Lar, on your extraordinary legacy!

If you're looking for a unique and authentic culinary experience, then South Africa is the place to be. First and foremost, you need to venture into the world of braai or shisa nyama, an unmissable event that goes beyond just savoring delicious dishes - it's a celebration of South African culture. Braai: A celebration of flavors and traditions Braai is more than just a meal - it's a social event, a shared experience among friends and family. Similar to Brazilian barbecue, braai is a tradition deeply rooted in South African culture, where a variety of meats such as beef, chicken, pork, lamb, and vors sausages are grilled outdoors. This practice traces its origins back to the neighborhoods of Johannesburg, where butchers would set up impromptu barbecues on sidewalks to offer grilled meat to local residents. Nowadays, braai is an integral part of South African life, with communities coming together on weekends to share food, music, and good conversations. To truly immerse yourself in South African culture, there's no better way than to participate in a local braai. South Africans are known for their hospitality and warmth, so don't hesitate to join them for an unforgettable experience. Three capitals, three unmissable destinations South Africa stands out as the only country in the world with three capitals, each playing a crucial role in the governance of the nation. While in Brazil, Brasília houses all three branches of government - Legislative, Executive, and Judicial - in South Africa, each branch has its own headquarters in a different capital: Cape Town (Legislative), Pretoria (Executive), and Bloemfontein (Judicial). Exploring these three capitals is a unique opportunity to appreciate the diversity and cultural richness of South Africa. In Cape Town, you can marvel at stunning landscapes like Table Mountain and immerse yourself in a vibrant, cosmopolitan atmosphere. In Pretoria, the imposing statue of Nelson Mandela and the beautiful gardens invite contemplation and reflection. Meanwhile, in Bloemfontein, you can delve into the country's history and explore the South African judicial system. Interestingly, parliamentary meetings alternate between Cape Town and Pretoria, reflecting the significance and influence of both capitals in the country's governance. Primary sector: Agriculture and livestock In addition to its cultural and political richness, South Africa also boasts a strong and prosperous agricultural base. With a temperate climate and vast areas of fertile land, the country is able to cultivate a wide variety of crops and harvest abundant yields. Maize, locally known as mealie, is a fundamental element in the population's subsistence. In livestock farming, the country stands out as one of the world's leading producers, with impressive production figures of chicken meat, beef, pork, cow's milk, chicken eggs, and wool. South Africa continues to thrive not only as a captivating tourist destination but also as a significant global agricultural and livestock center.

Protecting Health and Economy Did you know that swine farming plays a crucial role in the economy, but also requires special care to ensure the health of animals and the quality of products? To maintain adequate sanitary levels and prevent the spread of diseases, Normative Instruction No. 19 was established in 2002, with recent revisions in 2020. What does this mean for you, a swine breeder? Certification of Swine Breeding Farms: Certification is mandatory to ensure the health of animals and the quality of products. Certified farms meet rigorous biosecurity and health requirements. Serological Monitoring: One of the pillars of certification is serological monitoring, which allows for the identification and control of diseases such as Classical Swine Fever, Brucellosis, Tuberculosis, Aujeszky's Disease, Scabies, and others. In addition to mandatory diseases, breeders can choose to certify their farms as free from other diseases such as Atrophic Rhinitis, Mycoplasmal Pneumonia, Swine Pleuropneumonia, and Swine Dysentery. Why is this important? Quality Assurance: Certification assures consumers that pork products come from healthy animals raised under appropriate conditions. Industry Sustainability: By preventing the spread of diseases, certification contributes to the sustainability of the swine industry, protecting herds and the livelihoods of producers. Public Health: In addition to protecting animal health, certification also has a positive impact on public health by reducing the risk of foodborne illnesses from swine-origin foods. Commitment to Quality: Certified swine breeders demonstrate their commitment to quality and food safety, building trust with consumers and strengthening the industry's reputation. Brucelose, Tuberculose, Sarna e Leptospirose (quando não é praticada a vacinação contra esta doença). Todas as granjas que comercializam ou distribuem reprodutores suídeos, bem como centrais de inseminação artificial, devem ser GRSC.

Logistics plays a crucial role in the food industry, where the quality and safety of products are paramount. It involves the efficient management of transportation, storage, handling, and distribution processes of food. The food supply chain is complex, with multiple links from agricultural and livestock production to the end consumer. Therefore, it is vital to adopt effective logistical practices to ensure product integrity. We are committed to ensuring that our products reach end consumers quickly, accurately, and above all, safely. Efficiency in distribution is essential for our company's success, as it not only reduces transit time but also minimizes the risk of contamination or deterioration of our food products. We invest in logistical strategies that allow us to optimize every step of the distribution process. From selecting the most suitable transportation methods to planning efficient routes, every decision is made with the aim of ensuring the maximum quality and safety of our products. We understand that safe transportation is crucial for preserving the integrity of the food we offer to our customers. Therefore, we work closely with our suppliers and logistical partners to ensure that all hygiene and safety standards are rigorously followed. We believe that logistics is not just a part of our business but rather a vital element in ensuring Frivatti's food safety. Our commitment is to ensure that our products reach end consumers while maintaining the highest standards of quality and safety. In summary, we are committed to ensuring efficiency in the distribution of Frivatti products, as we know that this not only strengthens our brand but also allows us to fulfill our mission of offering safe and high-quality food to our customers.

The following, we will show the practices adopted by the company to efficiently manage water resources, from effluent treatment to the implementation of water conservation and reuse measures. At Frivatti Ind., our concern for water goes beyond just its treatment for industrial use. We extend this commitment to the well-being of our employees and the preservation of the environment in all aspects of our operations. Environmentally, our approach is proactive. We constantly educate our employees on the importance of water conservation, encouraging practices that minimize waste and promote the preservation of this vital resource. Additionally, we perform regular maintenance at all our facilities to prevent leaks and, consequently, reduce water wastage. Frivatti Agro, in particular, is closely linked to the health and well-being of our team. We recognize that water is essential not only for our production processes but also for the health and safety of everyone working with us. That's why we have implemented a rigorous quality control system, including water chlorination to ensure its purity. Furthermore, water samples are sent to laboratories weekly to verify its potability, ensuring that we provide a safe and healthy resource for our employees. Additionally, at Frivatti Genetic, we responsibly utilize effluents derived from production processes. Water is treated with natural bacteria, ensuring its quality for various uses. This treated water is used for hay irrigation, demonstrating our commitment to sustainability at all stages of our operations. For human consumption, we conduct treatment with chlorination, followed by laboratory analysis according to regulation No. 19 and ordinance No. 265, ensuring the safety and quality of the water we provide to our employees. For Frivatti, the commitment to water goes beyond the boundaries of our company; it is an essential part of our corporate responsibility to the community and the environment. Every action we take, from wastewater treatment to water conservation in our operations, reflects our long-term commitment to sustainability and the well-being of all. Thus, we are not only fulfilling our mission but also leaving a legacy of care and respect for our planet.

In search of a healthy and balanced diet, we often come across various food options and wonder which are the best choices to promote the well-being of our bodies. In this context, pork has stood out as a smart option to incorporate into your diet. In addition to its delicious flavor, pork offers a range of nutritional benefits that may surprise you. One of the main advantages of pork is its ability to increase creatine levels in the body. Creatine plays a crucial role in providing energy to the muscles, making it a valuable ally for those looking to improve physical performance, especially in intense activities. Including pork in your diet can be a strategy to boost your strength and endurance. Boosting the immune system with zinc Zinc is an essential mineral for the proper functioning of the immune system. Pork is rich in this mineral, which can help strengthen the body's defenses and make it more resistant to diseases. Having a robust immune system is crucial for facing health threats, making pork a wise choice for your diet. Pork is also an excellent source of B-complex vitamins, including thiamine (vitamin B1). These vitamins play a crucial role in maintaining brain health. Thiamine, in particular, is involved in the brain's energy metabolism, assisting in the production of neurotransmitters and contributing to mental health. Another B-complex vitamin found in pork is vitamin B3, also known as niacin. Niacin plays a vital role in protecting cardiovascular health, helping to reduce cholesterol levels and contributing to heart health. Including pork in your diet can be a positive step toward a healthier heart. Maintaining healthy muscles with proteins Pork is a source of high-quality protein. Proteins are essential for the growth, repair, and maintenance of muscles. By incorporating pork into your diet, you can help ensure that your muscles remain strong and healthy. Strengthening the immune system with vitamins and minerals Pork is also rich in vitamins A and C, along with minerals like iron and zinc. These nutrients play crucial roles in strengthening the immune system, making the body more capable of fighting infections and diseases. Cholesterol and blood pressure control In addition to all these benefits, pork can be an ally in controlling cholesterol and blood pressure. If consumed in moderation and as part of a balanced diet, pork can contribute to maintaining healthy cholesterol and blood pressure levels, reducing the risk of cardiovascular diseases. In summary, pork is not only a delicious option but also a smart choice for those seeking to improve their health. If consumed in moderation and combined with other healthy foods, it can provide a range of nutritional benefits that contribute to energy, the immune system, brain health, the heart, muscles, and more. Therefore, consider including pork in your diet and enjoy its numerous benefits for your health.

Weaning piglets is a critical process in swine production, marking the transition of animals from maternal milk to solid feed. This period, though essential for healthy piglet growth, poses a significant challenge for pigs, as it brings stress to the animals and increases vulnerability to pathogens. Let's explore post-weaning management strategies aimed at minimizing piglet stress and promoting their healthy development. Post-Weaning Challenges: Weaning is a stressful phase for piglets, involving separation from sows, dietary changes, and adaptation to a new environment. These factors contribute to increased stress in the animals, which can result in reduced feed intake, decreased daily performance, and increased susceptibility to diseases. To alleviate animal stress, we can employ post-weaning management strategies to ensure maximum comfort and minimal stress during this crucial period. Here are some of these management techniques: Appropriate Environment: Providing a comfortable and stress-free environment is essential for the well-being of post-weaning piglets. This includes ensuring good ventilation, appropriate temperature, and ample space where animals can move freely, socialize, establish bonds, and hierarchies. Balanced Nutrition and Nutritional Management: High-quality and highly digestible feed is crucial for the healthy growth of post-weaning piglets. Proper nutritional management involves providing a balanced diet, rich in essential nutrients for animal growth and development. Gradual introduction of feed, along with encouragement of water intake, is important to minimize the effects of stress on digestion and intestinal health. Specific and clean feeders should be used to ensure proper access to feed. Health Monitoring: Continuous monitoring of post-weaning piglet health is essential to early identify any health issues, such as diarrhea or dehydration. This allows for the rapid implementation of corrective measures to minimize the impact on production. Stress Management: Strategies to reduce stress in post-weaning piglets include creating a calm and quiet environment, minimizing abrupt changes in management, and ensuring a smooth transition to the new diet. Post-weaning management of piglets is a fundamental aspect of swine production, requiring special attention to ensure the well-being and healthy development of the animals. By adopting strategies aimed at minimizing stress, providing balanced nutrition, and closely monitoring piglet health, producers can promote an environment conducive to the growth and satisfactory zootechnical performance of the animals in this crucial phase of their development.

Pork consumption in Brazil is set to reach record levels in 2024, according to projections by Cogo, an agribusiness intelligence consultancy. The estimate suggests that each person will consume, on average, around 103 kg of meat throughout the year, with pork experiencing the highest increase. Significant Growth in Pork Consumption: Although pork ranks third among preferences, the projection for 2024 indicates notable growth. The expected consumption is 21 kg per capita, marking a 4% increase compared to 2023. Previously less preferred, pork has become a viable option for consumers, mainly driven by lower prices and marketing efforts throughout the production chain. Factors Driving the Change: Thiago Bernardino de Carvalho, a livestock researcher at Cepea (Center for Advanced Studies in Applied Economics) at the University of São Paulo, highlights more aff ordable prices as the main reason for this preference shift. Additionally, marketing initiatives throughout the production chain have made pork more appealing to consumers. Income Impact on Meat Choices: Since 2008, chicken has been the most consumed meat in the country, with an expected per capita consumption of 49.5 kg per inhabitant in 2024. Rising income contributes to higher purchasing power, reflected in increased purchases of both pork and other varieties of meat. Challenges and Uncertainties: On the international stage, the conflict between Israel and Hamas raises concerns about food prices, especially due to its influence on oil prices. Although the outcome of the war is uncertain, Thiago notes that an increase in oil prices could affect the entire production chain, raising costs for fertilizers and animal feed. Uncertainty regarding demand in the Middle East also looms over the chicken and beef markets, with questions about the continuity of purchases and purchasing power during the conflict. Amid these challenges and uncertainties, Brazil is gearing up for a potential record year in meat consumption, with pork leading the growth and gaining ground in consumer preferences.

In pig farming, there's a key component that often goes unnoticed but plays a vital role in ensuring meat quality and animal welfare. These facilities play a crucial role in the swine production chain, from the initial feeding stage to the final production of top-quality meat. Let's explore why the factory is so important and how they contribute to improving the quality of pork. Proper Nutrition from the Start One of the main reasons why the integrated feed factory is so important is to ensure proper nutrition for pigs from the beginning of their lives. The quality and composition of the feed have a direct impact on the health and growth of the animals. The integrated feed factory has the ability to formulate specific diets that meet the nutritional needs of pigs at different growth stages, ensuring they receive essential nutrients for healthy development. By utilizing technologies in the manufacturing process, we can reduce nutrient loss and produce more elaborate formulas that provide greater palatability and quality, ensuring animal welfare. Quality Control and Food Safety In addition to providing proper nutrition, the integrated feed factory also plays a crucial role in quality control and food safety. By being able to rigorously track and monitor all ingredients that go into feed production, we ensure that only high-quality and safe ingredients are used. This is essential to prevent contamination and ensure that pigs receive a safe and healthy diet. Improving Meat Quality The quality of pork is directly related to the diet of the animals. A balanced and nutritious diet results in better quality, tastier, and more nutritious meat for consumers. The integrated feed factory has the ability to adjust the composition of the feed to improve specific meat characteristics, such as tenderness and flavor. This allows producers to provide high-quality pork that meets consumers' demands for tastier and healthier products. Production Efficiency In addition to the direct benefits for meat quality, the integrated feed factory also contributes to the overall efficiency of pig production. By having control over feed production, producers can optimize costs and minimize waste, ensuring that pigs receive quality feed at an affordable cost. In summary, the integrated feed factory plays a crucial role in the pig production chain, ensuring proper, safe, and nutritious feed for animals, resulting in better-quality meat for consumers. Additionally, they contribute to overall production efficiency, benefiting both producers and consumers. Therefore, it's essential to recognize the importance of these facilities in the swine industry and support measures that promote their efficiency and food safety.

Brazilian pork exports are on the rise, reaching a significant milestone in February. According to data released by the Brazilian Animal Protein Association (ABPA), the country exported a total of 97.8 thousand tons of the product, representing a 24.4% increase compared to the same period last year. In terms of revenue, exports totaled US$ 205.7 million, registering an 11.3% growth year-over-year. This positive performance is particularly notable in light of a new configuration in Brazil's international pork market. ABPA President Ricardo Santin highlighted that there has been a shift in the dynamics of international sales, with less dependence on China and a significant increase in shipments to other destinations. Among them, the Philippines stand out, importing 208.1% more last month, totaling 25.7 thousand tons, and Chile, with a 41.3% increase in imports of Brazilian pork, totaling 19.1 thousand tons. This significant growth resulted in Brazil's best February for pork exports in history, approaching the 100 thousand ton mark for the first time. Santin notes that this performance is an important indicator of the behavior the sector may maintain throughout the year. In the accumulated period of 2024, Brazilian pork exports already total 197.5 thousand tons, representing a 17.6% increase over the previous year. Additionally, revenue obtained so far is 1.9% higher, totaling US$ 404.8 million. This positive scenario reflects not only the quality and competitiveness of Brazilian pork but also the country's ability to adapt to global market demands, diversifying its export destinations and driving sector growth.

Pork meat is not only delicious but also versatile, making it a staple in many kitchens. However, to maintain its freshness and quality, proper storage is crucial. Here are some guidelines to help you store pork meat safely and preserve its quality: Immediate Refrigeration As soon as you acquire pork meat, refrigerate it promptly. Avoid leaving the meat at room temperature for more than 2 hours, especially in warmer climates. Optimal Temperature Keep pork meat refrigerated at a temperature between 0 to 4°C (32 to 40°F). This temperature range helps inhibit bacterial growth, ensuring the meat stays fresh longer. Correct Shelf Placement Place the pork meat on the coldest shelf in the refrigerator, typically the lowest shelf or the meat drawer. Freezing If you don't plan to consume the pork meat within a few days, freezing is a viable option. Before freezing, ensure to tightly wrap the meat to prevent freezer burn. Pork meat can be stored in the freezer for up to 6 months without compromising its quality. Safe Thawing Practices When thawing pork meat, do so in the refrigerator, cold water, or using the microwave. Never thaw pork meat at room temperature, as it can increase the risk of bacterial contamination. By following these guidelines, you can safely store pork meat and preserve its quality for an extended period. Whether you're preparing a savory pork roast or flavorful pork chops, proper storage ensures that your culinary creations are not only delicious but also safe to enjoy.

Have you ever wondered what happens behind the scenes in the pork industry before it reaches your table? Let's explore the fundamental processes that ensure the quality and safety of the products you consume. Sty: The Starting Point The journey begins at the sty, where pigs arrive at the industry. Each batch is carefully identified for traceability and quality control. Here, the animals have time to rest and acclimate to the environment before moving on to the next stage. Slaughter: A Responsible Process After the rest period in the sty, the pigs are sent for slaughter. This is a crucial moment, where the animals are treated with respect and humanity. Skilled professionals carry out the process quickly and efficiently, ensuring minimal stress for the animals. Slaughter is where the collection of pork offal such as rectum, bladder, stomach, feet, tongue, ears, and snout, among other products, occurs, which are mostly destined for export, there is virtually no waste when it comes to pigs, everything can be used. Refrigeration: Preserving Freshness After slaughter, the pork is sent for refrigeration. At this stage, it is essential to maintain the proper temperature to preserve the freshness and quality of the meat. Modern cold chambers ensure that the meat remains in optimal conditions until the next stage of the process. Deboning: Precision Work In deboning, specialized professionals perform exceptional work; here, each cut of meat is made in the best way to ensure that the product has all the desired characteristics. Each piece is treated with care and respect, ensuring the quality and consistency of the final products. Freezing: Preserving Quality After cutting and processing, the meat undergoes the freezing process, which allows preserving its quality and durability for a longer time. Frivatti has modern and intelligent facilities with freezing tunnels; the meat is cooled, preserving its texture, flavor, and nutritional value. Shipping: Heading to Consumers We've reached the final stage of the process: shipping. Here, pork products are carefully packaged and prepared for their journey. State-of-the-art equipment ensures that the products are stored and transported safely, maintaining their integrity and quality until they reach the shelves of markets and the tables of consumers. Throughout all processes, we can't forget about product quality, can we? So quality control comes into action, analyzing and verifying each process in the slaughterhouse; they ensure a safe and excellent quality product.